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We run it · Managed

We answer and convert your enquiries, to your brand's standards

Most 15 to 60 room hotels have no reservations team. The front desk answers what it can between check-ins, and the 9pm WhatsApp enquiry waits until morning. Zeffu's managed desk is that missing team: trained reservations agents in our New Delhi office, working your hotel's enquiries on your hotel's script.

What the desk does

A working reservations office, without hiring one.

One in-house reservations hire costs Rs 30,000 to 55,000 a month, needs training, leave cover and a manager, and clocks off at 6. The desk covers all of it, every day.

Answers every enquiry

WhatsApp, calls, email, web forms and OTA messages get a fast, correct answer, including evenings and weekends, when most leisure guests actually plan.

Works every lead to a yes or a no

Follow-ups happen on schedule, not when someone remembers. Quotes go out the same day. Silence never kills a booking.

Sends and chases proposals

Weddings, groups, corporates and travel agents get itemised proposals with payment links, followed up until they close.

Keeps rates and channels updated

Rate changes, inventory updates and parity checks across MakeMyTrip, Goibibo, Booking.com and Agoda are handled for you.

Coordinates offline business

Travel-agent block bookings and group coordination handled over phone and WhatsApp, the way that business actually works in India.

Reports in your dashboard

Every enquiry, response time and conversion is logged in Zeffu, so you can see exactly what the desk did with your money.

The question you should ask

"Won't I lose control of how my hotel talks to guests?"

No, and the arrangement is built so you can verify that, not take it on faith. Handing your enquiries to a desk only works if the desk sounds like your hotel and answers like your best receptionist on her best day. That is the training standard, and here is the structure behind it.

Your script, your standards

The desk works from a playbook written with you: your tone, your rates, your policies, your packages. Agents are trained on your property before they take a single enquiry.

You see every enquiry

Every conversation lives in your Zeffu inbox, in full. Read any thread, any time. Nothing is summarised at you or hidden from you.

You keep the final say

Rates, discounts and offers move only inside limits you set. Anything outside them comes to you first, on WhatsApp, before it is promised to a guest.

Leave whenever it stops earning

Month to month, no lock-in. If the desk is not visibly filling rooms, you stop paying for it. We keep the contract by earning it.

After hours, worked

The 9pm enquiry is where the desk pays for itself.

Leisure guests plan at night. An enquiry answered while the guest is still comparing hotels converts at 30 to 50%; one that waits for morning rarely books. Your front desk cannot be a reservations office at 9pm. Ours is.

The desk is pooled across a small set of properties, which is why a full evening-and-weekend reservations capability costs a fraction of one junior hire.

WhatsApp enquiry: 2 rooms, this weekend, asking for rates

9:42 pm

Answered in 90 seconds with rates and photos

Guest compares with an OTA listing

9:51 pm

Desk shares direct rate: lower than OTA, breakfast included

Booking confirmed and paid

10:04 pm

Payment settled to the hotel's own account

Owner's dashboard updates

7:30 am

You wake up to a booking, not a missed call

Illustrative sequence, shown as sample data.

What it costs

From ₹24,999/month, or a share of the bookings it assists.

The managed plan includes the full software stack plus the desk. Prefer to pay on performance? There is a per-booking option at 4 to 6% of assisted direct room revenue. For context, OTAs take 15 to 25% and give you a listing, not a team.

One in-house reservations hire ₹30,000 to 55,000/mo
Zeffu managed desk + full software from ₹24,999/mo
See full pricing

Find out what a real reservations desk would do for your hotel.

Start with the free revenue audit. We will show you the enquiries and revenue you are currently losing, then you decide.

Or call (079) 6580-4715