One system for direct bookings, OTAs and pricing
Five modules that cover your hotel's whole selling funnel, plus Google review management. Everything below is included in the base plan. Nothing here touches your PMS, your front desk or how you run the hotel.
01 · Direct booking engine
How does the booking engine cut OTA commission?
It gives guests a faster, cheaper way to book you directly, on your own website and over WhatsApp. Every booking that comes through it pays no OTA commission, and the payment settles straight to your hotel's own bank account instead of arriving weeks later, net of deductions.
- A booking page on your own domain, live in days
- WhatsApp booking flow for the guests who never fill web forms
- Money lands in your account, not held for weeks like the OTAs
- Confirmations and reminders go out automatically on WhatsApp
Deluxe Valley Room
14 → 16 Nov · 2 guests
₹4,200/night
Best rate. Lower than any OTA.
Pay by UPI or card. Settles to the hotel's own account.
0% commission02 · Channel manager
How does the channel manager stop overbooking?
It keeps one live inventory across MakeMyTrip, Goibibo, Booking.com, Agoda and your own website. Sell a room anywhere and every other channel updates immediately. Change a rate once and it lands everywhere, correctly.
- Rates and availability synced across every OTA you sell on
- One screen for updates instead of four extranets
- Rate parity control so OTAs stop undercutting your own site
- Live in days, with your existing rates and inventory imported
One update, every channel. No overbooking, no rate mismatch.
03 · Sales CRM and lead inbox
What happens to the enquiries my front desk misses?
They stop disappearing. Every enquiry, from WhatsApp, phone, email, your web form or an OTA message, lands in one queue with an owner and a follow-up date. Missed calls become callback tasks. Nothing rides on whoever happened to be at the desk.
- One inbox for WhatsApp, phone, email, web and OTA messages
- Follow-up tasks and reminders on every open lead
- Guest history in one place, so repeat guests are recognised
- Add the managed desk and enquiries get answered after hours too
WhatsAppRohit S.
Replied · 40sNeed 3 rooms this weekend, what rates?
PhoneMissed call, 9:48 pm
Follow-up 8:00 amCallback task created and assigned
Booking.comGuest message
Replied · 3mEarly check-in possible on the 14th?
Web formMeera K., travel agent
Proposal sentGroup of 18, quote for 12-14 Dec
Every enquiry lands in one queue, gets answered, and is followed up until it books or says no.
04 · Proposals and quotations
How do proposals win group and wedding business faster?
Because the family planning a wedding usually books whichever hotel answers properly first. Zeffu turns a WhatsApp enquiry into a branded, itemised proposal with a payment link in minutes, tells you when it was opened, and collects the advance on acceptance.
- Branded quotes for weddings, groups, corporates and travel agents
- Open tracking, so you follow up at the right moment
- Advance payment built into acceptance
- GST line items supported
Wedding block · Sharma family
22 rooms · 14 to 16 Nov · incl. breakfast + banquet hall
05 · Revenue and pricing intelligence
How does dynamic pricing set my room rates?
It reads your booking pace, local events and what comparable hotels nearby are charging, then adjusts your rates daily across every channel. You set a rate floor the system can never cross. The result is simple: higher rates when demand is strong, sharper rates when it is not, and no more one-rate-all-year.
- Daily rate suggestions applied across all channels automatically
- Competitor rate tracking for the hotels guests compare you with
- Event and season awareness built in
- Your minimum rate is a hard floor, always
Fri 14 Nov
High · wedding weekend
₹5,400
+1,200 vs base
Sat 15 Nov
High
₹5,200
+1,000 vs base
Sun 16 Nov
Medium
₹4,300
+100 vs base
Mon 17 Nov
Low
₹3,700
-500 vs base
Rates move with demand, events and what nearby hotels charge. Never below your floor.
Included · Google review management
What does Google review management do?
Your Google rating is the first thing a guest checks and the last thing most hotels manage. Zeffu keeps a response going out to every review on your Google Business Profile and helps you grow the review count steadily, because rating and volume both move your position when guests search.
- Every Google review answered, in your hotel's voice
- Low-rating alerts the moment they land, so you can act
- Steady review growth from guests who actually stayed
Google Business Profile
sample
4.6
2,340 reviews · +38 this month
"Room was great but check-out took 20 minutes..."
Response drafted · awaiting your one-tap approval
Your money, your account
Guests pay you direct. Not us, and not an OTA.
Direct bookings settle to your hotel's own bank account through your own payment setup. Zeffu never holds your guests' money. Compare that with OTA payouts arriving 15 to 45 days after checkout, minus commission and TDS.
Want people, not just software?
Our reservations desk can run all of this for you.
Trained agents in New Delhi answer your enquiries, work your leads and keep rates updated, to your brand's standards.
See which modules would move your number first.
The free revenue audit maps your OTA mix, rates and response speed, and tells you where the money is.
Or call (079) 6580-4715