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For independent hotels of 15 to 60 rooms

Run your hotel at its full potential.

You built a good hotel. Hand its sales to Zeffu: a dedicated reservations team for your hotel, sitting in our New Delhi office, answering as your hotel from 9 am to 10 pm every day, moving rates with demand, and winning guests who book you directly.

0% on online bookings 4% only when our team books Leave any day, number stays yours
Your hotel · revenue desk · sample LIVE

Room revenue this month

₹18,64,200 ▲ 14.2%

Booked direct, at 0% commission 38% ▲
OTA commission paid ₹1,73,400 ▼
Enquiries answered under 5 min 96%
Follow-ups pending 0 ✓

You run the hospitality. We run the sales.

Same hotel. Same rooms. Different month.

Your hotel today

  • The 9pm WhatsApp enquiry waits till morning, and books elsewhere
  • 15 to 30% of every OTA booking gone, paid out 45 days late
  • Rates set once a season, flat through festival weekends
  • Google reviews pile up unanswered

Your hotel on Zeffu

  • Every call and WhatsApp answered in your hotel's name, 7 days a week
  • Guests book your own page at 0% and pay your account directly
  • Rates adjust daily; your floor is never crossed
  • Every review gets a reply you approve with one tap

The left column is market reality for Indian independent hotels, not Zeffu customers. The free revenue audit tells you what it adds up to at your property, in rupees.

Not technical? Perfect.

Nothing for you to operate.

No software to learn, no dashboard homework, no tech staff to hire. We set everything up, our desk runs it, and you watch the bookings arrive on your phone.

About two hours of your time to go live

your rate card and a phone call are enough; a photo of the register works

A full desk, never a single person

leave, sickness and resignations are our problem; when someone moves on, we train the replacement and your hotel never feels it

Your own number and WhatsApp stay yours

they simply ring at your Zeffu team; guests notice only faster answers

You read every conversation, live

anything unusual comes to you on WhatsApp before it is promised

Month to month, leave any day

your number, WhatsApp and website go with you; we help transfer the domain

What we handle for you

Every sales headache, handled. You watch it live.

None of this is software for you to run. Our desk does the work; your phone shows you everything as it happens. All of it is included in the one monthly fee.

01

Direct bookings, taken for you

Guests book you directly, and you keep the whole amount

  • We set up and run a booking page on your own website and WhatsApp
  • 0% commission; payments settle straight to your own bank account
  • You see every booking land, live on your phone
yourhotel.com/book · sample

Deluxe Valley Room

14 → 16 Nov · 2 guests

₹4,200/night

Best rate. Lower than any OTA.

Pay by UPI or card. Settles to the hotel's own account.

0% commission
Book direct
02

OTAs, managed for you

One rate change reaches every OTA. No double-booking.

  • We keep rates and rooms correct on every OTA you sell on
  • You never log into an extranet again; rooms never sell twice
  • OTAs stop undercutting your own website
Channels · sample last sync 12s ago
ChannelRateLeftStatus
Your website ₹4,200 6 synced
OTA 1 ₹4,950 6 synced
OTA 2 ₹4,950 6 synced

One update, every channel. No overbooking, no rate mismatch.

03

Every enquiry, answered for you

WhatsApp, calls, email and OTA messages: our desk answers them all

  • Answered in your hotel's name, 9 am to 10 pm, every day
  • Missed calls become callbacks; no lead sits unanswered
  • You read every conversation live, from your phone
Lead inbox · sample 0 unanswered

WhatsAppRohit S.

Replied · 40s

Need 3 rooms this weekend, what rates?

PhoneMissed call, 9:48 pm

Follow-up 8:00 am

Callback task created and assigned

OTAGuest message

Replied · 3m

Early check-in possible on the 14th?

Web formMeera K., travel agent

Proposal sent

Group of 18, quote for 12-14 Dec

Every enquiry lands in one queue, gets answered, and is followed up until it books or says no.

04

Weddings and groups, chased to a close

Weddings, groups and corporates booked in hours, not weeks

  • Our desk sends a proper itemised quote with a payment link in minutes
  • We follow up when the client opens it, and collect the advance on acceptance
  • You see every quote and where it stands, live
Proposal · sample viewed 2h ago

Wedding block · Sharma family

22 rooms · 14 to 16 Nov · incl. breakfast + banquet hall

22 rooms x 2 nights ₹3,08,000
Banquet + catering (180 pax) ₹2,70,000
GST (as applicable) ₹63,840
Total ₹6,41,840
Accept and pay advance
Request changes
05

Your rates, moved daily for you

Festival weekends never sell cheap again

  • We adjust your rates daily to demand, local events and nearby hotels
  • Your minimum rate is a hard floor that is never crossed
  • You see every rate change, and can overrule any of it
Pricing · sample auto-updated 6:00 am
DateDemandTonight's rate

Fri 14 Nov

High · wedding weekend

₹5,400

+1,200 vs base

Sat 15 Nov

High

₹5,200

+1,000 vs base

Sun 16 Nov

Medium

₹4,300

+100 vs base

Mon 17 Nov

Low

₹3,700

-500 vs base

Rates move with demand, events and what nearby hotels charge. Never below your floor.

Plus · Google reviews, handled

A reply is drafted for every Google review. You read, edit if you like, and send with one tap.

See how
Proof, not promises

We run our own hotels on this.

Zeffu is built by the team that runs EllBee Hotels, operating independent properties since 2010. Everything on this site sells rooms at our own hotels first: the booking page, the daily pricing, the reservations team. If it did not fill our rooms, it would not be here.

46 → 64%

direct-booking share at our own hotels, in 4 months

4.7★

13,000+ Google reviews

2010

our own hotels since

EllBee Mussoorie Hills on the hillside above Mall Road, one of the hotels the Zeffu team owns and runs
Ganga aarti at Triveni Ghat, near EllBee Ganga View, Rishikesh

Ganga aarti · Rishikesh

EllBee Mussoorie Hills and EllBee Ganga View. Owned and run by the Zeffu team. Check the reviews yourself.

One plan

Your whole sales side, handled. No tiers, no traps.

from ₹35,000 /month + GST · up to 30 rooms
Online bookings (your page, WhatsApp, OTAs) 0% to Zeffu
Rooms our team personally books for you 4% only
Your OTA commission today, for comparison 15 to 30%

The fee covers your reservations team and every module above, including the booking page. One-time ₹10,000 onboarding. Month to month, leave any day.

One reservations hire costs ₹30,000 to 50,000 and works one shift. ₹35,000 retains a whole trained desk, 9 am to 10 pm, 365 days, system included.

Four promises, in writing

Guests pay you directly

Your money never passes through Zeffu. We invoice our fee separately.

Your brand on everything

Guests see your hotel, never Zeffu. We build your name, not ours.

Your rate floor is law

The team and the pricing never sell below the number you set.

Leave any day

Your number, your WhatsApp and your website go with you. We even help transfer the domain.

The free revenue audit

First, we show you the leak. Free.

Before you pay us anything, we review your property's setup: OTA mix and commission load, rate parity, how your prices move, how fast enquiries get answered, and your Google review standing. You get a short report with 3 to 5 opportunities in rupees and one headline number for what you are leaving on the table.

It takes about 30 minutes of your time. Keep the report either way.

Sample

Zeffu Free Revenue Audit

Illustrative report · 28-room leisure hotel

Worked example with sample numbers, so you can see what you get

Health scorecard

OTA share of bookings 82%
Rate parity vs own site OTA cheaper on 9 dates
Avg. enquiry response 4h 20m
Google rating trend 4.3, replying to 12% of reviews
Pricing Same rate all week

Top opportunities found

Shift 40 bookings/month from OTA to direct

est. +₹1,36,000/month

Answer after-hours enquiries (est. 11 lost/month)

est. +₹86,000/month

Weekend and event-date pricing uplift

est. +₹64,000/month

Estimated left on the table

₹2,86,000/month

Do the maths

How much are OTAs costing you?

Estimated OTA commission you pay monthly

₹0

Recoverable by shifting a third of it direct

₹0

Estimates from market assumptions: ~20% OTA commission, ~4.5% direct-booking cost, 65% occupancy. With Zeffu, online bookings cost you 0% and team-booked rooms 4%. Your audit replaces all this with your real numbers.

Questions hoteliers ask first

Who is actually answering my guests?

Trained hotel people in Zeffu's own New Delhi office, speaking Hindi and English, answering on your hotel's own number and in your hotel's name, from 9 am to 10 pm, seven days a week. They learn your property, your rates and your policies before they take a single enquiry, and you can read every conversation live, any time. After 10 pm, WhatsApp enquiries get an instant acknowledgement and a reply first thing at 9 am.

What does Zeffu cost?

One monthly fee that retains your hotel's sales office, team and system together: Rs 35,000 + GST for up to 30 rooms, then Rs 5,000 per additional 10 rooms up to 60, with a one-time Rs 10,000 onboarding fee that covers importing your rates, connecting your OTAs, building your booking page and training the desk on your property. On top of that, 4% only on rooms our team personally books. Bookings that come through your website, WhatsApp or the OTAs on their own: 0% to Zeffu.

Why does it cost more than hotel software?

Because it is not software. Software is included, but what you are retaining is a staffed sales office: trained reservations professionals answering as your hotel from 9 am to 10 pm every day, with hiring, training, leave and attrition handled by us. Compare it to a Rs 30,000 to 50,000 reservations hire who works one shift, not to an app subscription.

How much OTA commission will I actually save?

OTAs charge roughly 15 to 30% of every booking. A direct booking through your own page costs only your payment gateway's charge, usually about 2%. How much you save depends on how many bookings shift direct; the free revenue audit puts a number on it for your property before you pay anything.

Is the booking engine extra? Does it take a cut?

No and no. Your booking page is included in the monthly plan and takes 0% commission, while many booking engines charge a fee on every direct booking. The only per-booking cost is your own payment gateway's charge, typically about 2%, paid to your gateway.

What happens to my number, WhatsApp and website if I leave?

They are yours, because they were always yours. Your sales number and WhatsApp stay registered to your hotel; we simply answer them for you. Leave any day and everything keeps working the moment you take it back, and we help you transfer the booking website domain too.

Which OTAs do you sync with?

Every OTA you sell on, plus your Google listing. Rates and inventory update across all of them from one place, so rooms never double-sell.

How long does setup take?

Most hotels are live within days, and it needs about two hours of your time in the first week. We import your current rates, connect your OTA channels, set up your booking page and train the team on your property. None of it is technical work for you.

Will this feel like handing my hotel to an OYO?

No, and the structure guarantees it. Guest money settles to your own bank account, never through us. Your brand stays on everything; Zeffu is invisible to guests. You set the rate floor and keep the final say on every offer. And you can leave any day and take your number, your WhatsApp and your website with you.

Is there a contract, or can I cancel monthly?

Month to month, no lock-in, no notice period games. If the team is not visibly paying for itself, you should cancel, and you can.

Do I need technical staff to run this?

No. Our team operates the system for you, and anything you want to check yourself works from your phone, the same way WhatsApp does.

Is Zeffu a PMS? Will it replace my current hotel software?

No. Zeffu is your sales side: the team and system that fill rooms. Your front desk, housekeeping and any software you already use for running the hotel stay exactly as they are.

What if my bookings do not improve?

Then you cancel, and you should. There is no lock-in and no notice period, and the numbers are in your dashboard every day, so you never have to take our word for progress. That is also why every engagement starts with the free audit: you see the opportunity in rupees before you pay anything.

I already use a booking engine or channel manager. What happens to it?

We replace it: both are included in the monthly fee, so that subscription goes away, and our booking page takes 0% where many engines charge per booking. Your existing rates, rooms and OTA connections are imported for you; nothing goes offline during the switch.

Do you work with resorts, homestays and guest houses?

Yes, if you sell rooms by the night and have roughly 15 to 60 keys, the model fits: leisure hotels, resorts, large homestays and boutique properties. Above 60 rooms or multiple properties, talk to us and we will quote it properly.

Do I get a proper GST invoice?

Yes. Zeffu Technologies Private Limited invoices the monthly fee and any commission with GST every month, so your books stay clean and the expense is fully accountable.

Something else on your mind? WhatsApp us. We reply the same day.

See what your hotel could earn.

Get a free revenue audit: 3 to 5 opportunities in rupees and one number for what you are leaving on the table each month.

Or call (079) 6580-4715