A full reservations team for your hotel, without hiring one
Zeffu's people answer your enquiries, follow up every lead and keep your rates right, seven days a week, under your hotel's name. Not another dashboard you stop opening. Not a chain that swallows your brand. Your hotel, run the way the big groups run theirs.
0% on online bookings · 4% only when our team books the room · never 15 to 30% like the OTAs
Room revenue · sample
+14.2%₹8,42,500
Software companies
give you a dashboard and wish you luck. Zeffu gives you trained people working your enquiries, every day.
Chains and aggregators
put their brand on your hotel and route your money through theirs. With Zeffu the brand is yours and guests pay you directly.
OTAs
take 15 to 30% of every booking. Our team takes 4%, and only on the rooms it personally books for you.
Works with
- Booking.com
- MakeMyTrip
- Goibibo
- Agoda
Built by hoteliers, for hoteliers
We do not just sell this. We run our own hotels on it.
Zeffu is built by the team that runs EllBee Hotels, operating independent properties since 2010. Everything on this site sells rooms at our own hotels first: the booking page, the daily pricing, the reservations team. If it did not fill our rooms, it would not be here.
4.7
star rating across 13,000+ Google reviews
76
rooms run on Zeffu across 2 owned properties
2010
operating our own hotels since
Ganga aarti · Rishikesh
EllBee Mussoorie Hills and EllBee Ganga View. Owned and run by the Zeffu team.
Your rooms sell. Your hotel keeps too little of it.
₹1,000 to ₹1,500
of every ₹5,000 room night goes to OTA commission
MakeMyTrip, Goibibo, Booking.com and Agoda charge 15 to 30% of every booking. A direct booking costs only your payment gateway's charge, about 2%. Zeffu grows your direct share so more of each night stays with you.
15 to 45 days
before OTA money reaches your account
OTAs settle weeks after checkout, minus commission and TDS. Bookings through your own page settle to your own bank account, so cash arrives when guests do.
30 to 50%
of quickly answered enquiries convert; missed ones almost never do
An enquiry answered while the guest is still deciding becomes a booking far more often than one that waits until morning. Your Zeffu team makes sure every enquiry gets worked, including the 9pm WhatsApp.
These are market numbers for Indian independent hotels, not Zeffu results. The free revenue audit tells you what they add up to for your property.
Real people answer as your hotel. You read every word.
Trained hotel people in our New Delhi office answer your calls and WhatsApp in Hindi and English, on your hotel's own number, with your greeting and your rates.
Every call and WhatsApp answered, 7 days
Quotes sent the same day, then followed up
Your rate floor, never crossed
You read every conversation, live
WhatsApp enquiry: 2 rooms, this weekend, asking for rates
9:42 pmAnswered in 90 seconds with rates and photos
Guest compares with an OTA listing
9:51 pmDesk shares your direct rate with breakfast included
Booking confirmed and paid
10:04 pmPayment settled to the hotel's own account
You check your phone
7:30 amYou wake up to a booking, not a missed call
Illustrative sequence, shown as sample data.
Everything your selling needs, in one plan.
Your team works on a system built for exactly this. Every piece below is included in the monthly plan; nothing is an add-on.
01 · Your own booking page
Guests book you directly, and you keep the whole amount
- A booking page on your own website and WhatsApp, included in the plan
- 0% commission, where many booking engines charge on every direct booking
- Payments settle straight to your hotel's own bank account
Deluxe Valley Room
14 → 16 Nov · 2 guests
₹4,200/night
Best rate. Lower than any OTA.
Pay by UPI or card. Settles to the hotel's own account.
0% commission02 · Your rooms, updated everywhere
One rate change reaches every OTA. No double-booking.
- Rates and rooms sync to MakeMyTrip, Goibibo, Booking.com and Agoda
- Rooms never sell twice across channels
- OTAs stop undercutting your own website
One update, every channel. No overbooking, no rate mismatch.
03 · One inbox for every enquiry
WhatsApp, calls, email and OTA messages, in one place
- No more juggling WhatsApp and Gmail across phones
- Missed calls become callback tasks, not lost bookings
- Your team works this queue so nothing goes unanswered
WhatsAppRohit S.
Replied · 40sNeed 3 rooms this weekend, what rates?
PhoneMissed call, 9:48 pm
Follow-up 8:00 amCallback task created and assigned
Booking.comGuest message
Replied · 3mEarly check-in possible on the 14th?
Web formMeera K., travel agent
Proposal sentGroup of 18, quote for 12-14 Dec
Every enquiry lands in one queue, gets answered, and is followed up until it books or says no.
04 · Quotes that close
Weddings, groups and corporates booked in hours, not weeks
- A proper quote with a payment link, sent from an enquiry in minutes
- You see when the client opens it, so follow-up lands at the right time
- Advance collected the moment they accept
Wedding block · Sharma family
22 rooms · 14 to 16 Nov · incl. breakfast + banquet hall
05 · Rates that follow demand
Festival weekends never sell cheap again
- Your rates adjust daily to demand, local events and nearby hotels
- Your minimum rate is a hard floor the system never crosses
- Every channel updates by itself when the rate moves
Fri 14 Nov
High · wedding weekend
₹5,400
+1,200 vs base
Sat 15 Nov
High
₹5,200
+1,000 vs base
Sun 16 Nov
Medium
₹4,300
+100 vs base
Mon 17 Nov
Low
₹3,700
-500 vs base
Rates move with demand, events and what nearby hotels charge. Never below your floor.
Plus · Google reviews, handled
A reply is drafted for every Google review. You read, edit if you like, and send with one tap.
Your whole sales side, handled. One plan, no tiers.
The fee covers your reservations team and every module above, including the booking page. Month to month, leave any day.
Four promises, in writing
Guests pay you directly
Your money never passes through Zeffu. We invoice our fee separately.
Your brand on everything
Guests see your hotel, never Zeffu. We build your name, not ours.
Your rate floor is law
The team and the pricing never sell below the number you set.
Leave any day
Your number, your WhatsApp and your website go with you. We even help transfer the domain.
First, we show you the leak. Free.
Before you pay us anything, we review your property's setup: OTA mix and commission load, rate parity, how your prices move, how fast enquiries get answered, and your Google review standing. You get a short report with 3 to 5 opportunities in rupees and one headline number for what you are leaving on the table.
It takes about 30 minutes of your time. Keep the report either way.
Zeffu Free Revenue Audit
Illustrative report · 28-room leisure hotel
Worked example with sample numbers, so you can see what you get
Health scorecard
Top opportunities found
Shift 15 bookings/month from OTA to direct
est. +₹48,000/month
Answer after-hours enquiries (est. 11 lost/month)
est. +₹38,500/month
Weekend and event-date pricing uplift
est. +₹31,500/month
Estimated left on the table
₹1,18,000/month
How much are OTAs costing you?
Estimated OTA commission you pay monthly
₹0
Recoverable by shifting a third of it direct
₹0
Estimates from market assumptions: ~20% OTA commission, ~4.5% direct-booking cost, 65% occupancy. With Zeffu, online bookings cost you 0% and team-booked rooms 4%. Your audit replaces all this with your real numbers.
Questions hoteliers ask first
Who is actually answering my guests?
Trained hotel people in Zeffu's own New Delhi office, speaking Hindi and English, answering on your hotel's own number and in your hotel's name. They learn your property, your rates and your policies before they take a single enquiry, and you can read every conversation live, any time.
What does Zeffu cost?
One monthly fee that covers your reservations team and the whole system, from Rs 12,999 + GST for up to 25 rooms. On top of that, 4% only on rooms our team personally books. Bookings that come through your website, WhatsApp or the OTAs on their own: 0% to Zeffu.
How much OTA commission will I actually save?
OTAs charge roughly 15 to 30% of every booking. A direct booking through your own page costs only your payment gateway's charge, usually about 2%. How much you save depends on how many bookings shift direct; the free revenue audit puts a number on it for your property before you pay anything.
Is the booking engine extra? Does it take a cut?
No and no. Your booking page is included in the monthly plan and takes 0% commission, while many booking engines charge a fee on every direct booking. The only per-booking cost is your own payment gateway's charge, typically about 2%, paid to your gateway.
What happens to my number, WhatsApp and website if I leave?
They are yours, because they were always yours. Your sales number and WhatsApp stay registered to your hotel; we simply answer them for you. Leave any day and everything keeps working the moment you take it back, and we help you transfer the booking website domain too.
Which OTAs do you sync with?
MakeMyTrip, Goibibo, Booking.com and Agoda, plus your Google listing. Rates and inventory update across all of them from one place, so rooms never double-sell.
How long does setup take?
Most hotels are live within days, and it needs about two hours of your time in the first week. We import your current rates, connect your OTA channels, set up your booking page and train the team on your property. None of it is technical work for you.
Will this feel like handing my hotel to an OYO?
No, and the structure guarantees it. Guest money settles to your own bank account, never through us. Your brand stays on everything; Zeffu is invisible to guests. You set the rate floor and keep the final say on every offer. And you can leave any day and take your number, your WhatsApp and your website with you.
Is there a contract, or can I cancel monthly?
Month to month, no lock-in, no notice period games. If the team is not visibly paying for itself, you should cancel, and you can.
Do I need technical staff to run this?
No. Our team operates the system for you, and anything you want to check yourself works from your phone, the same way WhatsApp does.
Is Zeffu a PMS? Will it replace my current hotel software?
No. Zeffu is your sales side: the team and system that fill rooms. Your front desk, housekeeping and any software you already use for running the hotel stay exactly as they are.
Something else on your mind? WhatsApp us. We reply the same day.
See what your hotel could earn.
Get a free revenue audit: 3 to 5 opportunities in rupees and one number for what you are leaving on the table each month.
Or call (079) 6580-4715